Producing profit:  a high-ROI

Looking to be a better, more service-oriented chamber without stressing a tight budget, PACC selected Insivia's ChamberLife software because it is user-friendly and multifunctional. 

'We quickly realized ChamberLife was taking us beyond our expectations,' says Executive Director Pat Altier Pell.  'We now have a dynamic, interactive site we maintain ourselves, plus a great set of practical marketing and management tools.'

One of the big bonuses has been profit.  ChamberLife did more than pay for itself within the first six months.  Its marketing tools have brought in new income at a rate that forecasts a first year profit over $30,000.

The initial investment felt risky, Pell admits.  With a growing number of low-priced, off-the-rack packages and supposedly modular 'cut-to-fit-a-budget' solutions out there, ChamberLife initially seemed a little expensive.

'Considering the capabilities you get, from saving time on administrative work to new revenue streams very easily exploited, along with customized service, there isn't a better value,'says Pell.  She cites the directory, once losing $2000-4000 annually.  Now electronic and updated by members, it brings in additional revenue through new advertising opportunities.  With an online newsletter, PACC has also saved more than $300 a month by substituting a short, monthly bulletin for their print newsletter.