Driving business to members: marketing power

Communication has become better, more dynamic and more regular since the site went live with an interest-rich home page displaying news, community events, member features, and even a community photo gallery.

Members can do everything from updating their own profiles to managing activities, including paying fees and registering for events.  Many publish news items, share professional knowledge, network and advertise in various online venues, from the directory to weekly newsletters.

Measured by site traffic alone -averaging more than 600 daily visits- since it went live in November 2005, parmaareachamber.org has been a resounding success.  PACC automatically tracks steadily increasing site visits and page views down to the level of counting how many visits every member with a directory listing gets- so far, an average of 93 per business.  Even better, listed members gathered 11,000 click-throughs to their own web sites in the first few months.  That's about 60 new visits each.